How To Build An Online Boutique From Scratch?


One question I’ve encountered several times in the last few months has been how to build an online business from scratch. It’s both complicated and exhausting if you don’t know have the means and the steps to getting started.

So if you someone, who has ideas for online business but lack the how-tos or confused about what kind of business to start you are in the right place.

In this blog, I’m going to talk about steps you can take as a newbie to build an Online Boutique from scratch. Even though it’s extremely difficult to summon the whole process in one blog, I decided to give you a little kick start with a few basic steps to starting a boutique and a checklist that will walk you through the rest of the steps.

How To Build An Online Boutique From Scratch?

+ Step 1 – Decide what products you want to sell 

I know it sounds cliche but first things first, you’ve got to decide what you want to sell.

Are you good at making something? Candles, Jewelry, art, and sculptures? Or Maybe you have great knowledge about home decors or fitness equipment? There are a lot of options to get started.

While you decide WHAT you want to sell, you should also consider finding a niche that’s – 1) narrow & specific 2) profitable

You can also look at 11 Online Boutique Ideas on the website to brainstorm your way into getting started!

+ Step 2 – Find A Supplier

Once you have your Boutique niche sorted, it’s time to find the suppliers.

When it comes to starting an Online Boutique, suppliers also play just as important a role as the niche itself. This is because you don’t want a supplier that has (1) lower quality products or (2) poor customer service that gets reflected on to your customers as well. Therefore be very choosy when it comes to who you want to work with.

+ DropshippersDropshipping is a new way of selling online. These suppliers allow you to sell their products without holding any inventory or investing hundreds and thousands of dollars into getting started. You only buy the product after your customer has purchased from you.

+ Manufacturers – If you have a unique idea, you can look for a manufacturer who would make the product for you.

+ Wholesalers – Buying from a wholesaler is one of the easiest ways to acquire a product. It not only gives you an option to re-sell them at a higher price but also lets you add your branding to it.

+ Make products – If you an artistic person, good with handy crafts and making things, you can always make products to sell.

Need help finding a good supplier? Check out these extra resources –

(1) The Online Boutique Wholesalers List to grab a list of 15 Wholesalers + Dropshipping Suppliers

(2) What to consider when choosing the right supplier for your Boutique –

+ Step 3 – Setting up an online store

Pat yourself! You have the 2 main elements required for setting up an Online Boutique! Next step is to set up an online store to display your products to your potential customers.

You can set up an online store by choosing either of the following options – 

+ Creating your own website using platforms like WordPress, Squarespace, Big Cartel or Shopify


+ You can use online marketplaces like Etsy, eBay, Amazon, Inktale and so on.

Extra Resources- To dig deeper & know more about what platform to choose for your Online Boutique, check out the blog How to Choose The Right Platform For Your Online Boutique.

P.S. If you worried about creating your own website and not being techy, don’t worry. There are a lot of pre-made e-commerce themes available on the internet that you can use to set up your store.

+ Step 4- Set Up Website / Storefront

Once you’ve finalized the platform, it’s time to set your website. The “must have” pages for your website include –

+ About Us Page – That gives a brief into your boutique story & why you started.

+ Size Guide – Whether you add that in a separate page or mention it in the FAQ page, it’s important to have a size guide if you are selling clothes.

+ Shipping Policy

+ Return Policy

+ FAQ Page – Answering all Qs that customers might have when shopping from you!

P.S If you someone who wants all the steps laid out for you to make your journey easy-peasy – JOIN the “Build Your Online Boutique Challenge” to guide you through the process of starting your Boutique from scratch!



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s