How To Start An Online T-Shirt Store – Step By Step Guide


For many fashion lovers, starting an own online t-shirt brand is a great idea to convert their passion into the paycheck. It’s inexpensive, fun and interesting all the at the same time. But with the popularity of t-shirt businesses opening online, there’s no doubt you’ll be facing some stiff competition and would have to have breakthroughs.

You’ll have to stand yourself out from all the other brands in the online market world, design stuff that not only you love but is also loved by other people and create a brand presence and quality people will trust.

Remember, you don’t start a business because you are passionate about it, you start because there are others passionate about it and willing to pay you for it.

I’m about to tell you are the steps I took to start my own Online Store Mystical Berries.

So if you are someone who wants to start your own online T-Shirt business but doesn’t know where to begin, these steps would help you get started.

Starting your own online t-shirt business is a lot easier than traditional brick and mortar stores.

One of the most important aspects of starting your Online Boutique is to figure out –

What you want to sell?

+ How you want to sell?

+ Where you want to sell?

We are sorted on the what part, let’s talk about the rest.

How to start your Online T-shirt Boutique?

You piggyback over suppliers who already doing it and will do all the work for you. The concept is called dropshipping. It’s a unique retail business model where you sell directly from the manufacturer who takes care of all the packaging, inventory & shipping. All you’ve got to do is sell & order when a customer buys from YOU.

One such manufacturer is Printful. They allow you to design and create your own range of T-Shirts and sell them online without having to hold any inventory. Their website is not only easy to navigate but they can also be integrated with several E-Commerce Platforms like Etsy, Shopify, eBay, Amazon, WooCommerce, WordPress and more.

Working with Printful is easy. You create your design, upload them on their Mock Up Generator and see the final product. You can sync them on your store through the website or add them manually. The choice is yours. Once your customer buys the product, it either gets automatically sent to the website, they create your T-Shirt and ship it out to your customer. It’s that simple!

Above are some of the T-shirt designs I created for my store.

Did you know, if you not sure about your designing skills, you can also use Printful’s designing services to help you create prints for your T-Shirt?

Let’s talk about WHERE you can sell your t-shirt!

There are a variety of E-Commerce platforms and marketplaces available today where you can set up your Online Boutique.

+ You can start with platforms like eBay, Etsy, Inktale, Redbubble


+ You can create your own website using platforms like Shopify, WooCoomerce, Big Cartel and more.

Did I mention Printful was also free to sign up? Check out here for more information.

Let’s recap:

  • Sign up with
  • Choose the platform you want to sell on.
  • Sync your platform with Printful.
  • Create the designs for your T-Shirt
  • Upload products to your store and start selling.


PS – Grab the step by step guide to help you start your own Custom Clothing Online Boutique today.


PPS – Did I mention Printful is absolutely free to get started with?


3 thoughts on “How To Start An Online T-Shirt Store – Step By Step Guide

    1. Curious Babe says:

      Thanks Melissa! 🙂 Printful has what we call – Print on Demand feature. You design your products and upload on your website and every time you get a sale Printful will print and ship out the product for you. The product pricing at Printful is – the base cost of product + cost of printing. So when you put the items on sale on your website your retail price will be an addition of Printful’s base cost + your profit.

      Dropshipping in simple terms is selling without inventory. Your supplier (in this case Printful) holds the product until someone buys from you and you ask them to ship it out directly to your customer. You can read more about it here –


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s